In this post I will share the exact steps I have used to blog, at least 4 times a month while working, for the past 10 years. If you run a blog on WordPress or any other platform, finding the time to blog consistently while working can be a real challenge.
Fortunately, help is at hand.
Using my Priority Blogging Approach, you can not only work full time, but also find the time required to consistently blog at least 4 times every month.
Of course, you can blog more frequently using this approach, but if you’re like me who believes in quality over quantity then 4 to 6 blog posts (at max) is what you’re aiming for.
In this post, I will detail the exact steps I use in the Priority Blogging Approach to blog consistently while handling a 9 to 6 day job. So, read on.
The Priority Blogging Approach: Blog Consistently While Working
When I first started blogging about 10 years back, I used to struggle to find the time for blogging on a consistent basis. Sometimes, I used to manage only two posts every month, and that too, at varying intervals. Of course, this was due to the fact that I was working full time from 9 AM to 6 PM for 6 days a week.
And when my family expanded after the birth of my son, my blogging schedule became even more uncertain.
And that’s when I decided to do something about it for the sake of my passion: blogging. Here are my blogging results (from my niche site) upon implementing the Priority Blogging Approach.
The 4-Steps to Implementing the Priority Blogging Approach to Consistent Blogging
Here are the exact 4-steps I use in the Priority Blogging Approach to blog consistently every month for the past several years, even while working.
Step 1: Determine your daily routine
Step 2: Prioritize your blogging activities
Step 3: Organize your blogging activity
Step 4: Implement and Improvise
Let’s go over each of the 4 steps in detail.
Step #1: Determine your Daily Routine
The first step is to write down your daily routine in detail. You should start from the time you wake up to the time you go to bed. What this will achieve, I will explain in the third step.
For example, my daily routine looks like this.
From my schedule, you can clearly see even though I am working, I am able to devote at least 2 hours to blogging on a daily basis on weekdays. Of course, my schedule changes on holidays and is largely dictated by family priorities.
Remember, in your case, you may not have set aside time solely for blogging purposes but that’s OK. Since this is precisely what we will do in Step 3.
Now that you have jotted down your daily routine, it is time to move on to step two.
Step #2: Prioritize your blogging activities
Before you can actually sit down to churn out four or even six blog posts every month, you should prioritize your blogging activity. So first, list your main blogging activities.
For most, these would be four: 1. Research 2. Writing, 3. Blog design and maintenance, and 4. Promotion
Since your aim is to publish at least four posts every month or one post every week, you should give the foremost priority to the research and writing activities. Then you can prioritize the third and fourth activity, as you consider necessary.
Of course, you can have more than four blogging activities but do not stretch this list too far. You should combine minor activities under a major one. For example, mundane but essential activities like plugin and theme updates, backups etc. can be clubbed under the Maintenance activity.
Once you have prioritized your blogging activities, it is time for the most important step in the Priority Blogging Approach: allotting time for your blogging tasks, which I explain below.
Step #3: Organize your blogging activity
From the first step, once you have noted down your daily routine, how much time can you spare for daily blogging? For instance, if you look at my daily routine, I can spare 2 hours 15 minutes on my working days for my daily blogging without compromising on the quality time I spend with my family.
Similarly, I assume that you can also spare at least 2 hours daily for blogging, if not more.
Now considering 30 days in a month with 5 days workweek, this translates into 44 hours in a month spread across 22 days, for your blogging. Note that I have not considered that you may also blog on weekends since we are concerned with blogging while working on the weekdays.
So, any time you can devote to blogging on weekends is an added bonus.
It follows then that we have to publish at least 4 blog posts every month in the time at hand, which is 44 hours, while also taking care of auxiliary activities like blog maintenance and promotion.
Let’s start with post publishing.
To write a post you will need to first research the topic. Let’s allot 1 hour for researching the topic and 4 hours for the actual writing. Once you have researched a topic well, it speeds up the writing process rather than when you try to do both at once.
Of course, you might need just 30-40 minutes for researching the topic if you have good knowledge about it but, presently, let’s allot 1 hour for this activity.
Therefore, this means you can publish a well-researched article of 1500-2000 words in 5 hours.
Based on the time we have allotted for researching the topic for one blog post and writing it, I have depicted the time required for publishing 4 and 6 posts every month in the table below.
|Task||Time Required for 4 blog posts every month||Time Required for 6 blog posts every month|
|Researching||4 hours||6 hours|
|Writing||16 hours||24 hours|
|Total Time||20 hours (10 days)||30 hours (15 days)|
As you can see after allotting 20 hours or 10 days for publishing 4 posts you still have 24 hours in hand and if you choose to publish 6 posts every month, you have 14 hours or 7 days left for your other tasks like design and maintenance, and blog promotion.
So, let’s divide this time among these 2 tasks.
suggest that you perform design and maintenance tasks just 1 hour every week and in the remaining time you should focus on promoting your blog, which includes social media marketing.
I have depicted the time remaining for these 2 tasks using this Priority Blogging Approach in the table below.
|Task||Time Remaining with publishing 4 blog posts every month||Time Remaining with publishing 6 blog posts every month|
|Design and Maintenance||4 hours||4 hours|
|Blog Promotion||20 hours||10 hours|
|Total Time||24 hours (12 days)||14 hours (7 days)|
How you can automate routine tasks
You can easily automate maintenance tasks like WordPress core, plugin and theme updates. Also, you can schedule your daily backups using a free plugin like Updraft Plus. Further, I would advise you against falling for the shiny objects syndrome where you focus more on the newest plugin or theme in the market rather than getting new posts in front of your readers.
You can also automate some blog promotion tasks like posting to your social media accounts with the help of plugins like Jetpack.
How to find more time for other activities
In the above table, you can see that if you publish 6 posts every month the you will need to sacrifice some time that you have set aside for blog promotion.
However, what if you want to publish 6 posts every month without compromising on your blog promotion strategy. Yes, this is possible. Just read on to know how.
I suggest that you spare just 2 hours every weekend (either Saturday or Sunday) and you will get 8 hours extra that you can utilise for activities other than writing, for example, design and blog promotion.
So, by blogging for just 2 hours on one of the days on weekends, you will be able to publish 6 articles every month without sacrificing any time for other blogging tasks.
Step #4: Implement and Improvise
Now that you are familiar with the 3 steps of the Priority Blogging Approach, it’s time to put this plan into action in this last step. After all, all great plans can flounder on the rock of execution.
Once you start blogging with this approach, feel free to refine your blogging activity and schedule as per your needs.
For instance, you might be able to make do with just 30 minutes for researching one article or you can engage in blog design every alternate week instead of on weekly basis.
Pro Tip: Try to research your articles in your spare time at work or while commuting. This gives you more time to write and promote your blog.
Benefits of the Priority Blogging Approach
- Enables you to achieve more without compromising on family time
- Enables you to publish 4 to 6 posts every month even while working
- Leaves you with sufficient time for maintenance and promotion tasks
Unlike the usual approach of slogging away mindlessly, the Priority Blogging approach actually helps you to indulge in your passion (blogging) even while working a 9 to 6 job.
So how did you like my Priority Blogging Approach to publishing 6 posts every month while working? Leave your comments below, I would love to hear them.